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 About Us

As market leader in character wheeled toys we are always looking at ways in which we can enhance cash profit and turnover at retail. We were immensely proud to receive the award for Licensed Toy and Games Range of the Year (2009) for our Ben 10 collection.

 

Our unique Secret Scooter concept has raised the bar for the whole wheeled toy category. We will be launching new models backed with an aggressive marketing campaign which will result in parents and children trading up to scooters with that ‘little bit extra’.

 

With our line up of licenses as strong as ever, we now have a clean sweep of the top five, a mixture of solid dependable properties and new and exciting trailblazers.

 

MV’s outdoor brand Hedstrom is renowned for its quality and value for money and is the U.K’s top range of metal swings, slides and multi-plays. New for 2010 is the deluxe G-Max, which is enhanced by a fully galvanised frame, additional powder coating, and a 5-year frame guarantee.

 

Last but not least our drive into the plush sector is going from strength to strength with the launch of Goochicoo and GoGo’s Crazy Bones both of which exceeded expectations. Look out for the exciting new ranges for this year.

 

In order to have maximum in-store visibility with our retail partners, TV advertising ensures we grab the best exposure, click on the ads below to see some examples.

 

To view our latest TV adverts Click Here


Licensing Awards 2009 Winner